A bakers favorite tools are usually things like a mixer or an oven. I love those tools, but I want to suggest that there are other tools we bakers can make use of as well. If you are wanting to start a business baking, you will need a little start up money. I for sure don’t want you to run to the bank and take out a loan to do that. That just puts you in the hole to start with.
Instead, think of ways you can make money to get the ball rolling. I have been talking a lot about Cottage Food Laws making it possible for you to jump in and get up and running relatively cheaply. However, there still may be some start up costs. I was talking to someone who wanted a better mixer to get up and running. There are other things you also may need to purchase. One of the things I am doing is some targeted affiliate marketing. You have seen some of my blogs recommend a program or mentor that I have used that I think would benefit you in your journey to start your own business. There are other ways to do affiliate marketing too.
Affiliate Products for Your Customers
I know your may be thinking, I am a baker, what does affiliate marketing have to do with me. I thought that too, until I learned a little more about affiliate marketing. You see, even as a baker, you should be connecting with your customer in lots of ways. To start, pick your specialty, your niche. Are you a bread baker, a cake decorator, a pastry chef etc. Once you know the answer to that question, you can start putting together the foundation of a business.
In order to assure steady cash flow, it is a good idea to have a number of products to make that happen. In a brick & mortar bakery, you would have breads, pies, pastries etc. In a given season one may be your best seller and then drop down on the list as that season passes.
If you are a solopreneur, having additional products helps your cash flow as well. [Read more…]