We have all heard it, a picture is worth a thousand words. As a cottage baker, that old adage is something that should be put into action. Social media is a game changer and it levels the playing field for small businesses.
I recently read a story about a cottage food baker that I want to share with you. She bakes cookies, lots and lots of cookies. I realize that so do many other cottage food bakers. In her case, she has taken her business to a whole new level, and you could too. Read a short clip from her local newspaper,
Aime Pope never dreamed she would have more Instagram followers than some major celebrities. But, the photos and videos she has taken of her exquisitely decorated cookies have caught the eye of tens of thousands of social media users.
As of Tuesday, her Instagram account has over 80,000 followers and her Facebook page has close to 19,000 likes.
“People like to look at food,” she said. “And it’s kind of neat because I do have this following and I’m here in little old Beverly.”
Pope said her Internet fame, while quite unexpected, is understandable considering how much detail goes into her cookies.
“I’ve always loved baking,” said the mom of three sons. “I used to bake all the time, and not just the things that were trendy.”
You can read the rest of the story here. It is a great read, and hopefully will inspire many of you to take out your phone and snap some pictures of your creations. Then take action, set up a Facebook page for your business, post things on Pinterest, and join Instagram. None of that will cost anything, and you will get the word out about your business. Who knows, maybe someday your local newspaper will feature your business!
